Making The Synapses Pop

Adfreak, New York Daily News and The Wall Street Journal are all reporting on the richest man in the world’s preference for Diet Orange Crush.
While Bil Gates needs no income from an endorsement deal, maybe Cadbury Schweppes could provide the 20,000+ square foot Gates’ home with an Orange Crush vending machine. Or not.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.