Harvard Students Are Brand Sensitive. Duh.

from Boston Globe: There are some things that even a $40,000-a-year Ivy League education can’t buy. At Harvard, it’s Frosted Flakes and Lucky Charms.
Angry cereal fans are lashing out after Harvard University cleared its dining halls this school year of brand-name cereals, such as Fruit Loops and Cap’n Crunch, and swapped them for less expensive, apparently healthier options like Tootie Fruities and Colossal Crunch.
”I was shocked to see they had done this to our cereals,” said Harvard senior Cameron Moccari, who last week launched the group ”Harvard Students for the Reimplementation of Brand-Named Cereals” on Thefacebook.com, a popular website that allows students to meet new friends or form study groups. ”They replaced all of the familiar cereals with ones that have weird names and don’t taste good.”
Thanks to Adfreak for the pointer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.