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New Yorkers Told To Lighten Up
Flickr user, Talker, posted this Delta Airlines outdoor board to his photostream recently. He doesn't like it much. …
Branding Is For Cattle
Richard Huntington, a planner at HHCL Red Cell in London, wants us ad folk to get over ourselves. And while were at it, he thinks it wise to drop our branding shtik for more relevant and meaningful language. Here's some of what he has to say. Fundamentally we neglected the fact that brands do not belong to us and do not reside in the HQ …
Wal-Mart Uses Nazi Imagery In Ad. Not A Good Move.
Wal-Mart has a long history of using Political Action Committees and funding pseudo-grassroots groups to influence public opinion when the company wants to change zoning laws or put a new store in a neighborhood that may oppose it. But this ad in the Arizona Daily Sun obviously went too far: Wal-Mart opposes Proposition 100 in Flagstaff, which would put restrictions on big-box stores. So Wal-Mart paid a group …
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Cold Light Gives Me Shivers
Coors Light (or Cold Light, if you will) has found their point of difference …
Everyone Wants Someting For Free
from CNN Money: Wendy's restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili. "Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free …
Tastes Great At Cruising Altitude
from USA Today: Taking a marketing feud between the nation's two largest brewers to new heights, Northwest Airlines has tapped Miller Lite to replace top-selling Bud Light on all of its flights worldwide. Northwest and Northwest Airlink …
Volvo CEO Uses An Old Idea To Plead For New Ideas
At the 4A's management conference in Bermuda, Volvo CEO Anne Belec made a speech in which she announced to the crowd that she was looking for new ideas for her auto brand. And she did it right in front of Ron Berger, the CEO of her current agency Euro RSCG, who introduced her to the crowd before she made her speech. Ad Age has the scoop. This isn't the first time a car client has pulled a stunt like this. As I wrote …
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