Adpulp

Advertising News and Know-How

You are here: Home / Brands / Cold Light Gives Me Shivers

By

Cold Light Gives Me Shivers

cold_light.jpg
Coors Light (or Cold Light, if you will) has found their point of difference

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments

  1. Danny G says

    Ok, I have a dumb question: How is one beer any colder than the others? I mean, if they’re all refrigerated at the same temperature aren’t they equally as cold?

  2. David Burn says

    That’s the question beer drinkers everywhere are no doubt asking.
    Here’s what the advertising is glossing over. Cold Light is made from Rocky Mountain water that is really cold, like snow melt cold. It’s then cold-filtered, and most importantly it’s transported in refrigerated trucks. So, the real point of difference is the fact that Cold Light never gets warm (unlike Bud and Miller). If the advertising supported that fact, it might work. But it doesn’t.

  3. Tom Asacker says

    Actually, coldest could be a great differentiator. I’ll tell you why. I’ve heard the following exchange on *many* occassions: “What can I get ya?” “Just get me a beer.” “What kind?” “What ever is the coldest.”
    What Coors should do is give a Coors tap beer *cooler* to each bar. One which is regulated to give a near freezing glass of ice cold Coors. And teach the crew how to respond to the aforemetioned exchange. Are you reading this Coors? 😉