Brands

Congrats to Dailey & Associates, who have just won the MacGregor Golf account. But don't get too comfortable, fellas. This story wouldn't have piqued my interest except for the fact that I was an intern at an Atlanta agency in 1995 when it had the MacGregor account. And I remember it was a short-lived affair, one of many for the old clubmaker brand. So, with the help of the Adweek and Ad Age archives, here's a little …

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Want to stay in an expensive shoe, next time you're in Barcelona? Then, Casa Camper could be just the place. …

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Let's assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald's is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already convinced that fruit salad is the way to go. It seems the burger chain might do more good (and that is the point, …

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Dodge is bringing back the Charger after a 17-year hiatus. The Detroit car maker is gearing up for the summer selling season with an ad blitz set to unleash on June 1. Not incidentally, Warner Brothers studios is releasing the big screen version Dukes of Hazard this summer. You don't think the two events might be related, do you? According to Ad Age, the peak sales year for the Charger was 1973, when it sold 119,318 …

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"American Copywriter," John January, likes the new Levi's 501 Uncomplicate campaign a lot. What's not to like? January says, "It's an absolute, total, way-out-of-the-park home run. The piece nails the brand's 'authenticity.'" He goes on to expain how the web offers a gigantic opportunity for branded storytelling, which is something I'm a big proponent of. It's nice to see a brand--and an iconic brand, at that--get it …

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from Associated Press: Wal-Mart Stores Inc. is turning over its online DVD rental business to Netflix Inc., signaling that the world's largest retailer couldn't beat the Internet upstart at its own game. Shares of Netflix surged after the agreement was announced Thursday, rising $4.38, or 28 percent, to $19.88 in pre-market trading. Wal-Mart is offering its existing online DVD rental customers the chance to continue …

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We recently reported on the clueless guerilla-style chalking of Yale's private property by luxury brand, Louis Vuitton. Now, they're up to far worse transgressions, as they've entered into a frivolous legal battle with San Francisco boutique hotel, Hotel des Arts for …

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from Adweek: Stolichnaya wants to own "cold." After a campaign that celebrated "little truths" found during a night out, the premium vodka brand has refined its positioning with an effort touting the fact that Stoli tastes best chilled. Allied Domecq bought the brand in 2001. Since then, it has been researching how the target 21- to 29-year-olds relate to vodka brands. "They were looking for a true, authentic …

Continue Reading about Stoli Takes Page From Coors Light’s Playbook →