Happy Halloween from Coors Light (and the energy drink that inspired them). …
“Born From Jets” Comes In For Refueling
According to Brandweek, Saab USA, the GM division, will amp up its “Born From Jets” campaign in December, after a dealer council meeting to study first-month results of the campaign. Sadvertising isn't buying it, though. Now, SAAB is owned by GM and uses GM and Subaru technology - good, but off-the-shelf. The "Born from jets" is supposed to awaken us to SAAB's heritage - but where's the Jet-like technology? Where is …
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Tempeh Burgers Up Next
Boston Globe: McDonald's is giving a jolt to the New England coffee market. Starting next week, the fast-food chain will replace its brew in all 600 New England stores with Newman's Own Organics Blend produced by Green Mountain Coffee Roasters Inc. in Waterbury, Vt. It's the only place in the country where McDonald's is making the switch, and the move, analysts say, will help the Golden Arches capture part of the …
Software Bullies Treading On Thin Ice Again
Pollstar: Fighting an addiction is tough, just ask Microsoft. Already under close scrutiny for its antitrust habit of pulverizing competing companies into so much dust and dirt, the software giant was recently admonished by a federal judge for distributing a proposal to potential clients outlining an exclusivity deal that would prevent competitors from entering the personal music player playground. In was described …
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WWE Eats Its Young
Random Culture and MIT Advertising Lab point to World Wrestling Entertainment's move to get viewers to skip commercials. In an unusual maneuver that one media agency executive described as a dangerous precedent for advertisers, World Wrestling Entertainment has started pushing viewers to its Web site during commercial breaks in "Monday Night Raw" on USA Network. Rather than halting the event when USA cuts to …
Office Max To Recycle Its Big Boxes
OfficeMax®, one of the nation's largest office supply distributors, unveiled a new store prototype that dramatically differentiates OfficeMax from other office supply stores. The design replaces the industry-standard warehouse format with an engaging, colorful environment that highlights small- and home-office solutions. The first prototype opens this month in Macedonia, Ohio, with many more stores opening across the …
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Starbucks Eyes Slice Of Cream Liqueur Category
MSNBC: Starbucks Corp. and Fortune Brands Inc.'s Jim Beam distilled spirits unit are bringing out a second product in their jointly developed line of liqueurs, the companies said Wednesday. The new drink, which is called Starbucks Cream Liqueur, will be sold in 35 markets in the United States, starting this fall. It will be rolled out nationally by February 2006. Starbucks Coffee Liqueur, the first drink developed …
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Soup Songs
The New York Times: To reintroduce a struggling brand, the Campbell Soup Company is giving consumers a song and dance - literally. A campaign that began this week for the Campbell's Select line of higher-priced soups features the actor John Lithgow singing and dancing in commercials that offer humorous tributes to the brand. The campaign, carrying the theme "Why settle when you can Select," is being created by BBDO …
