Brands

NYT: The specialty grocer Trader Joe's is coming to Manhattan in a few months, but will not be advertising its opening. Instead, the company that has inspired cult loyalty by offering low prices on fresh produce, packaged and frozen foods will stick to its bare-bones marketing approach: sending direct-mail flyers to residents in the neighborhood. (In this case, the first Trader Joe's in New York City will open on …

Continue Reading about Our Food Is Fresh. Bobby Flay Is Spoiled. →

PR exec, Steve Rubel, sees trouble ahead for Google. In chapter eight John Battelle's incredible book, The Search, he astutely predicted that Google would increasingly fall under the watchful eye of the US government. As we saw earlier this month, John was right. The US government requested aggregate search data not only from Google, but from all of the major search engines. Only Google didn't comply. Years from now …

Continue Reading about Google’s Might Raises Suspicion Inside The Beltway →

USA TODAY: Alka-Seltzer marketers have been among advertising's most prolific producers of jingles and catch phrases done in such infectious ways that they became pop culture staples of their times. For its latest commercial, 75-year-old Alka-Seltzer reached back decades to resurrect perhaps the most famous slogan for the fizzy stomach remedy: "I can't believe I ate the whole thing." Alka-Seltzer re-created the …

Continue Reading about Doris Roberts And Peter Boyle Spell Relief →

[via lgarcia] …

Continue Reading about Hang Up And Eat →

NYT: A year ago Jacqui Rogers, a retiree in southern Oregon who dabbles in vintage costume jewelry, went on eBay and bought 10 butterfly brooches made by Weiss, a well-known maker of high-quality costume jewelry in the 1950's and 1960's. At first, Ms. Rogers thought she had snagged a great deal. But when the jewelry arrived from a seller in Rhode Island, her well-trained eye told her that all of the pieces were …

Continue Reading about Tiffany v. eBay →

Benoit Denizet-Lewis for Salon: Mike Jeffries, the 61-year-old CEO of Abercrombie & Fitch, is the Willie Wonka of the fashion industry. A quirky perfectionist and control freak, he guards his aspirational brands and his utopian chocolate factory with a highly effective zeal. Those who have worked with him tend to use the same words to describe him: driven, demanding, smart, intense, obsessive-compulsive, eccentric, …

Continue Reading about Abercrombie’s Top Dude Doesn’t Do Ugly →

The State of Nevada is attempting to lure more California businesses tired of high taxes, and has started a website called Missing Bear to suggest that even the wild California bears are leaving. From the AP: "We still think there is a real need there for companies that want a way out. There is an alternative — you can run for the border," said A. Somer Hollingsworth, president of the Nevada Development …

Continue Reading about Nevada Says Even The Bears Are Moving Out of California →

Adweek: Carmichael Lynch takes a subcontinent turn at the exotic in a new television commercial for Gibson guitars. The spot, shot on location at a palace in Mumbai, India, continues the company's strategy to present its guitars as the ultimate gift. The 30-second execution depicts an opulent Indian celebration. As an empress tries to impress her husband with luxurious gifts ranging from an oil portrait and jewelry …

Continue Reading about Bollywood: The New Canada →