"I am very pleased to announce that today I became an "intrapraneur." CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand. You can read the full details on our first service offering in this press release we …
“Hype” Er Text
Yesterday, I wrote this comment on Tom Asacker's blog. "There's so much evangelizing of blogs (by bloggers) right now, it makes me wonder if it's authentic exuberance or defensive posturing." Tom replied to me via e-mail. "I think it is authentic, perhaps just as Heaven's Gate members were being authentic." I too have been thinking about the cultish nature of bloggers. Over at Johnnie Moore's place I recently …
Take This Blog And Shove It
Yesterday, I attended Blog Walk 6.0, a conference of sorts, where sixteen bloggers from across the U.S. and Europe arranged themselves in small open space groupings to discuss a wide variety of topics. How to make money from blogging was one hot topic we explored. The dawn of corporate blogs was another. Naturally, the purists in the room found that particular topic somewhat distasteful. Today, I found the same topic …
Another Ad Exec Takes To Blogging
from Fortune: Steve Hayden, vice chairman of New York-based Ogilvy & Mather said, …
Content By Design
Writing in the current issue of Communication Arts, Sam McMillan looks at today …
C-Spam Meets Its Match
Six Apart, the company that makes Moveable Type, has been making news of late. They purchased Live Journal for an undisclosed sum. Then I noticed Rick Bruner's pointer to this valuable treatise, available from Six Apart. Six Apart Guide to Comment Spam This document describes how malicious or unwanted comments ('comment spam') affect weblogs, the techniques spammers use to abuse weblogs, and the tactics that can be …
GM Driving Force In Corporate Blog Development
Neville Hobson, a Brit living in Amsterdam, points to GM's new FastLane blog. Hobson writes, "This is the first 'mainstream' Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step. All the elements you'd expect to see in a blog are present - comments, trackbacks and RSS feed. Welcome, GM!" According to GM, "The FastLane blog is where …
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The Game Is On
When I'm not making blog entries here, I'm at work promoting blogs and other conversational media tools to ad agencies and marketers. I've suggested more than once that conversational media represents a new source of revenue for marketing services firms. Now, that "theory" can be put to rest. MWW Group, the nation's 11th largest public relations firm, announced the formation of Blog 360, a new specialty practice with …
