GM Driving Force In Corporate Blog Development

Neville Hobson, a Brit living in Amsterdam, points to GM’s new FastLane blog.
Hobson writes, “This is the first ‘mainstream’ Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step.
All the elements you’d expect to see in a blog are present – comments, trackbacks and RSS feed.
Welcome, GM!”
According to GM, “The FastLane blog is where you can come to read the latest, greatest musings of GM leaders on topics relevant to the company, the industry and the global economy, and — most of all — to our customers and other car enthusiasts. We look forward to an open exchange of viewpoints and welcome your ideas and feedback throughout 2005.”
GM has also adapted Charlene Li’s blogger code of ethics.
1) We will tell the truth. We will acknowledge and correct any mistakes promptly.
2) We will not delete comments unless they are spam, off-topic, or defamatory.
3) We will reply to comments when appropriate as promptly as possible.
4) We will link to online references and original source materials directly
5) We will disagree with other opinions respectfully.
As I mentioned in this space yesterday, “The game is on.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.