The Game Is On

When I’m not making blog entries here, I’m at work promoting blogs and other conversational media tools to ad agencies and marketers. I’ve suggested more than once that conversational media represents a new source of revenue for marketing services firms. Now, that “theory” can be put to rest.
MWW Group, the nation’s 11th largest public relations firm, announced the formation of Blog 360, a new specialty practice with focused expertise in blog marketing.
Blog 360 will work with clients to develop proprietary blogging strategies, from creation and marketing to sponsorships and advertising, geared to increasing relevance among target audiences.
According to their press release, blogging provides a unique and highly effective platform to connect with key constituents and audiences who are more difficult to reach via traditional marketing and public relations.
Thanks to Adfreak for the pointer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.