Adpulp
Advertising News and Know-How
By David Burn
Data crunching Steve Roo-BELL at Micropersuasion writes: Advertising Age takes a hard look at blogs, podcasting, RSS and other forms of social media and finds that most folks still get their content the old-fashioned way. This extends across all demographics. They cite the following data points: * 7% of American adults write blogs and 22% read them (Jupiter) * About 8% listen to podcasts and 5% use RSS feeds …
Continue Reading about 92% Of Brand Conversations Are Taking Place Offline →
By David Burn
San Jose Mercury News takes a closer look at Nick Denton's Valleywag, a.k.a. Nick Douglas. The 22-year-old college dropout has ruffled Silicon Valley's feathers in the seven months since valleywag.com launched. The site has established itself with a daily quota of 12 items, a mixture of gossip, rumor and wry riffs. Plus, Valleywag gives the technology world something it secretly hungers for -- Hollywood-style …
By David Burn
According to Poynter, Ana Marie Cox, formerly of Gawker Media's Wonkette, is now the Washington Editor of Time.com. Richard Stengel, managing editor of TIME said, "Ana Marie is a sharp and witty observer of the Washington scene and has the ability to spot political angles in surprising places. In her new role, she'll bring her great web instincts to covering the hot topics of the day." …
By David Burn
San Francisco Chronicle sent a reporter to BlogHer on Saturday. The reporter took note of the growing corporate influence on writers and their blogs. If the word "bloggers" conjures a romantic image -- of fiercely independent writers, untouched by corporate influence -- this may be the convention where that image begins to die. It also may be the convention where the divide between writers who want to pay rent …
Well, it's not the most active blog in the world, but I stumbled onto the Idaho Ad Agencies Blog. So I thought I'd just give a shout-out to our friends in the Potato State. I hear Boise is a kick-ass city to live in--seriously. Curiously, the blog already links to us, I didn't know that. …
Continue Reading about Famous Potatoes. Almost Famous Advertising. →
By David Burn
Do you chafe when confronted by vacuous langauge, like "according to sources"? Henry Abbott does. On his blog True Hoop, the sportswriter says: Journlists at mainstream news outlets have a whole series of trouble they go to to avoid crediting other news organizations. They essentially won't do it unless they absolutely have to. You'll almost never see a CNN anchor say "ABC news is reporting..." But bloggers do …
By David Burn
There are character blogs and then there are blogs written by characters who assume another's identity. This type of blog has no known name and is rarely spotted. Yet, one has been located. The contents of one post from earlier today is now before you: HP wants to be cool like us So they create a Web site where lame-ass losers do soccer tricks with their fingers and rolled-up paper balls. Riiiight. Great work there, …
By David Burn
photo courtesy of Flickr user, Lynetter The above figure comes from the recent Pew report on blogging, which you can learn more about here, here or here. There are a lot of ways to process the information presented by Pew. The image above focuses positively on the the idea that one third of bloggers see what they do as journalism. Whereas, my headline, takes the same data in a different direction. …
Continue Reading about Citizen Reporters: The Bloatosphere’s Minority Party →
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