Bill Green of Make the Logo Bigger connected with Adrants co-editor Angela Natividad who lives in Paris. They were discussing her recent Marketing 2.0 moderator gig when the differences between American and French internet cultures came up. Green says while people might "Think Globally," realistically, they blog local and sometimes forget there's life outside their own little world. BG: You mentioned that the US …
AdPulp At 54 (Months)
The simplest thing you can do to increase your traffic is write more. -Skellie Skellie is a blogger, writer, occasional entrepreneur and sometime freelancer. She's identified five content strategies employed by top drawer bloggers. They are as follows: 1. Long, Deep and Less 2. Every Day, Without Fail 3. A Lot of a Little 4. Maybe There's a Little I in Team... 5. Social Media Mayhem For her full explanations of each …
Cut And Paste Is A “Misguided Legal Theory” According to A.P.
A year ago last January, I wrote "How To Become Irrelevant Online" about Associated Press' intention to battle aggregators and bloggers over the fair use doctrine. I never wondered what became of their legal intentions because I can do without A.P. as a source. However, the story has bubbled up again and it's worth re-examining, simply due to the hideousness of it all. According to The New York Times: Associated …
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This Shit Ain’t Free
Xiaochang Li, a researcher at MIT's Convergence Culture Consortium, rightly wants to define what "free" means in our digitally-driven culture. In 2008, Wired.com editor Chris Anderson proclaimed "free" to be "the future of business" (Anderson 2008) on the web. But the word "free" means to be exempt from something, so in calling these things free, we need to be able to answer the implicit questions of what, exactly, …
People With Powerful Profiles
Todd Andrlik, the PR man in Chicago who created The AdAge 150, has been making Power Profile posts on his blog. His latest subject is my friend Rob Walker, author of Buying In, the "Consumed" column in The New York Times Sunday Magazine and Murketing, an online journal. Here's one of Walker's responses that I'm particularly fond of: How many hours a week do you spend blogging? Actually I prefer to say "writing for …
Today In Twitterverse: Finding Kogi
My former colleague, Sloane Kelley, wrote a post on BFG Blog about two small restaurants in California that use Twitter, Facebook, Flickr, blogs et al to build their businesses. One of those restaurants is Kogi Korean BBQ, a mobile operation that fuses "the taste of Korean BBQ with the portability of tacos and burritos." Since they operate from a mobile kitchen, customers check Twitter for their present location and …
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Ad Sites In The Top Tenth of One Percent of All Sites On the Web
The AdAge 150 rankings are imperfect. There are way more than 150 sites (too much data) and the formula used is too arcane, at least for my incredibly biased tastes. Also, every site under the marketing sun is listed there, including SEO sites, consultant's self-promo sites, social media sites and so on. So here's another view of media entities dedicated to our industry (prepared by Alexa and me): *showcase site One …
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When Members of the Digerati Tire of All the Web 2.0 Bullshit, What’s Next?
Wieden's digital ninja, Renny Gleeson is not impressed with the shallow work being done by Axe and Skittles online. Actually, "not impressed" is much too weak a description. Let's look at the source material, shall we? So now Axe's BBH tries to go all web metafilter for their new site, following on the heels of Agency.com's blatant Modernista! rip off for Skittles. Will we get the usual round of forehead slapping …
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