AdPulp At 54 (Months)

The simplest thing you can do to increase your traffic is write more. -Skellie
Skellie is a blogger, writer, occasional entrepreneur and sometime freelancer. She’s identified five content strategies employed by top drawer bloggers.
They are as follows:

    1. Long, Deep and Less
    2. Every Day, Without Fail
    3. A Lot of a Little
    4. Maybe There’s a Little I in Team…
    5. Social Media Mayhem

For her full explanations of each strategy, jump over to Skellie’s site.
We employ a combination of 2-4 on AdPulp and it seems to be working. We have more traffic now than ever, and that’s been the trend month after month for four and half years.
Despite the fact that AdPulp ranks in the top tenth of one percent of all sites on the web, we’re not making money here, not the kind of money that sustains people and families. Yet, that’s been the intention all along. Sure, I’m obsessed with this industry, but I’m equally obsessed about building things, and that’s what this daily activity is, a brick by brick construction of a new media company.
Joseph Campbell advised us to “follow our bliss” and by doing so good things would happen. I believe that, as I’ve lived it and witnessed it. So what kind of good things do we have in store here? From an editorial POV, we want to break news and offer opinion that no one else has. To do that we need your help–tips, work samples, press notices, guest posts, etc.
On the monetization front, we need more sponsors and paid advertising. Of course, it’s not as simple as that (we might also need to create a conference or award show business under the AdPulp banner), but it’s a step in the right direction. My thanks go out to all the firms who have advertised here over the years, most notably Talent Zoo. But now it’s time for new firms to step up and say, “Damn right, I want to put my ad in front of this audience.”
Apparently, a group of left wing bloggers is successfully pressuring Democrat organizations to cough up some ad dollars. I tend to have a quaint view of things when it comes to selling ad space–I believe the value is obvious. Yet, the practical me knows it’s not obvious and that I, David Burn, have to sell and hustle to make AdPulp everything it has the potential to be. So, I’m going to continue to ramp up my efforts and I’m going to continue to ask for your help.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.