In case you haven't set lofty enough goals for yourself this year, you still have two weeks to enter your best ecologically themed advertising campaign in One Show's Green Pencil competition. Here's how the organization describes the prize: As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand …
Artfully Done
London International Awards recognized The Partners/London for its National Gallery Grand Tour Campaign. According to Creative Match: ...the Grand Tour campaign was an innovative approach to branding that raised awareness of The National Gallery’s permanent collection. To assist The National Gallery in bringing the art to the attention of the busy British public, 44 full size prints were hung around …
Nike’s Going To Kick Down Some Digital Doors With, Or Without, W+K
Nike appears three times in this year's Communication Arts Interactive annual. Odopod won for their Nike Skateboarding site. One of the judges, Michael Lebowitz of Big Spaceship calls the site “One of my favorite projects of the year. Feels like the future of editorial. It’s not a translation, but a reinvention that stays true to the medium.” R/GA won for Nike Zoom Mobile and for NikeiD Studio. No Wieden + Kennedy …
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Commercials at 38,000 Feet
Flying to Australia? If so, you can catch up on "the most entertaining and innovative television commercials produced" last year, thanks to a partnership between New York Festivals and Qantas Airlines. Qantas has been named the world’s No. 1 airline for in-flight entertainment by the World Airline Entertainment Association, for the fourth time in five years. New York Festivals President Michael O'Rourke said, "We're …
Denver Elevates Their Award Show
Karsh\Hagan senior copywriter, Matt Ingwalson, sent me an innaugural copy of The 50, Denver's new awards annual (as a way to promote 2008's show). I'm glad he did. I rarely look at award show books these days, but this one pulled me in. First off, there's no Best of Show, just 50 big ideas, one after the next. And there are no categories, which I appreciate. A big idea is a big idea. Who cares what media it's …
Farts in the Wind
Five years ago interactive was still an exotic discipline. One that lacked respect from traditional creatives reared on print, radio and TV. Of course, that's changing and fast, for even the most entrenched people in advertising know how to follow the money. Brian Morrissey of Adweek, reminds us that the transition is still underway, particularly when it comes to award show recognition. The issue, long a point of …
Big Spaceship Wants To Beam Up More Credit
To be perfectly honest, I don't know much about the HBO "Voyeur" thing that won a lot of Lions last week. Seems that it involved a lot of production in all kinds of media. But apparently, an agency that worked with BBDO to produce the idea thinks it deserves more credit. From Ad Age: In an interview, Michael Lebowitz, co-founder and CEO of Big Spaceship, one of the shops instrumental in executing "Voyeur," criticized …
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I’d Like My Reward Now
American Copywriter left a telling comment on Gods of Advertising. Let's take a look: There are light and dark sides to everything. It’s good celebrate exceptional creative. But there’s no perfect way to do it. And without results attached, well, it’s really about what’s wonderful in and of itself, yes? Are scams a sin? Without question. But unlike poaching no one dies. And, while it’s easy to shake your head about …
