Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O'Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in productivity gains for other people. Having a positive social …
Do Something Real, Take Home A Lion
Ad Age is preparing for Cannes by asking the Adverati what campaigns they expect to see awarded. Tom Eslinger, of Saatchi & Saatchi, likes Nokia's Signpost campaign. "I really like Nokia's World's Biggest Signpost because it was simple and happened in the real world, making ripples through relevant media online and mobile -- and was way weird and wonderful." …
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Leo Burnett Detroit Gets Results, Wins Grand Effie
The Detroit Public Schools "I'm in" campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring "I'm In." The results exceeded the district's expectations, bringing in 830 students more than the district's goal of 83,777 students, and …
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Grand Clio Sans Grandeur
This spot for Boag's Draught won best-in-show for television at the Clio Awards this week. Slate's Seth Stevenson is not impressed. He calls the spot "a lame joke tarted up with decent CGI." The visual effects here are impressively seamless, and I enjoyed the sly Aussie wit--most evident in the moment when a man dunks his wife, hoping someone better might pop out of the water. But it's hard for me to understand why …
Self-Promo Contest Leads Winners To Self-Congratulation Festival
Bridge Worldwide in Cincinnati has a Burning Question for you: Are you a Marketing Revolutionist? If you are, and you enter Bridge's Burning Question contest, you could win a trip to Cannes for the 2010 Cannes Lions International Advertising Festival. We want to bring two people who are just as passionate about changing marketing as we are -- but who might not have the resources to get there on their own. We are …
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Where Are The Extraordinary Creative Leaders When You Need Them? In Cannes And Elsewhere
Because certain creative directors like to send updates to Twitter about what award show they're currently judging, I thought to ask a rhetorical question in the wee hours before sun up this morning. Q. how much time do "famous" creative directors spend working versus judging award shows? in a ratio please. Thankfully, one famous creative director had the nerve to answer. Mark Tuttsell of Leo Burnett has been …
Award Shows Are Wankfests
Look at the way Dave Trott writes. It looks like poetry, doesn't it? But it is not poetry, it's an ad guy helping other ad guys see what being an ad guy is all about. Let's see if we can remember the original purpose of advertising. Wasn't it something to do with selling stuff to people? So didn't it have to be done with ordinary people in mind? Ordinary, non-advertising, people. Surely ordinary people were important …
CA TV
Here's a sampling of spots that won a place in Communication Arts' Advertising Annual this year: Agency: DDB Canada, Vancouver Agency: zig Agency: BBDO New York Agency: Goodby Silverstein & Partners Agency: La Communidad Agency: BBDO New York …
