Where Are The Extraordinary Creative Leaders When You Need Them? In Cannes And Elsewhere

Because certain creative directors like to send updates to Twitter about what award show they’re currently judging, I thought to ask a rhetorical question in the wee hours before sun up this morning.
Q. how much time do “famous” creative directors spend working versus judging award shows? in a ratio please.
Thankfully, one famous creative director had the nerve to answer.
Mark Tuttsell of Leo Burnett has been appointed Film & Press Jury President for Cannes Lions 2010, an honor, but one that’s bound to eat up at least two weeks of the man’s time this spring.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.