Seeing the StrawberryFrog ad that has 3 paragraphs of body copy made me flash back to every client I ever had that would demand to see bullet points instead of sentences. And the Creative Circus student who presented me an ad with two paragraphs and dubbed it a "long copy" ad. So are people reading anymore? If the Harry Potter books are any indication, people still read. But as an industry, are we giving them …
The Creative World According To Tug
Over at American Copywriter Tug McTighe has a few rules to live by, or at least ponder. Collect all 7. Here's just one: 7. Don’t blame the creatives for not caring after round of revisions 13. Are you kidding? If your spouse asked you – no demanded – that you rearrange the living room furniture 13 times over the course of two days, stopping whatever else you were doing each and every time to do so because it “had to …
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“Selling Out” Has Lost All Meaning In Today’s Media Culture
Jed Gottlieb writing for the Boston Herald takes modern indie bands to task for selling out to the man. John Mellencamp’s career has basically been one long commercial for the American working man. So when Chevy ads featuring his song “Our Country” scrolled across TV screens every 2.3 seconds for months last fall, it seemed fitting. But when Of Montreal - a cultish dance-pop band with a penchant for singing about …
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3-D Printing: Holy Crap, It Sounds Cool
Did you know this was on the horizon? The New York Times reports: The next frontier will be the home. One company that wants to be the first to deliver a 3-D printer for consumers is Desktop Factory, started by IdeaLab, a technology incubator here. The company will start selling its first printer for $4,995 this year. Bill Gross, chairman of IdeaLab, says the technology it has developed, which uses a halogen light …
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Racism In Ads: A Pictorial
Today, Slate has a slide show featuring a whole host of racist and stereotypical advertising imagery throughout the 20th century, like this bit from 1964: I can just picture in my mind, legions of white men in suits and horn-rimmed glasses sitting around Madison Avenue boardrooms just loving all of this. But the slide show ends with Uncle Ben and Aunt Jemima, now more dignified in their appearances, but as the …
Fine Art Is Fine For Brand Building
On Ad Age's behalf, Teressa Iezzi, the editor of Creativity magazine spoke to Sebastien Agneessens, founder of Formavision about the use of fine art in advertising. Agneessens, a gallery owner with an M.B.A. and a background in marketing at companies such as L'Oreal and Chanel, launched Formavision in 2002 when brands began to seek him out to curate their art adventures. Agneessens curated the Lexus 460 show as well …
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I Propose A New One Show Category
"Unintentionally Hilarious Local Commercial" Thanks to The Consumerist (one of my favorite blogs), we get "Great Moments In Commercial History." I give you one of many gems, Don's Guns: Who gives a crap about Singaporean two-page spread ads for Legos when this spot is just begging for a pencil? …
Advice For Those Who Want To Break Into Advertising
Someone passed this along to me. On Craigslist, there's some helpful advice for those looking to get into the ad biz: ive been a creative director for 6 years now. here, i offer my wisdom if you want a job in advertising. 1. be a dick. you dont necessarily have to have a large one, just gotta know how to act like you do. not just a 7 incher either. we're talking 12 inches. preferably larger. now that you've fooled …
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