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My new column for Talent Zoo takes a look at negative ads--both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You need not have been a high school outcast to understand the long-lasting effects of …
Continue Reading about Negative Ads Aren’t Limited To Political Campaigns →
Alan Wolk has a great entry today over at The Toad Stool. He tells of watching "Field of Dreams" with his two young children: It was only 1989. A year that most you reading this blog had already been born. Yet there were no cell phones. No internet. In one key scene, Kevin Costner and James Earl Jones can only keep in touch with their families by calling them from a pay telephone. With a dial on it. My kids stared at …
Continue Reading about In My Day We Walked To School. Uphill. Both Ways. →
Damn... 'King of Voiceovers' Don LaFontaine Dies at 68 If I smoked 2 packs a day I could sound like that, too...VO work is such a cushy gig. …
Talk to any professional photographer today and they'll invariably seethe at the mention of istockphoto or other websites that are lowering the costs of stock photos (and videos), and becoming the first choice of many cost-squeezed agencies or clients. BusinessWeek takes a closer look: But what should photographers and graphic designers do? They need to target that part of the market that isn't looking for the lowest …
The Mr. T Snickers ad that caused a stir this week has been taken off the air. The AP says Mars Inc., which makes the candy bars, meant the ad to be funny, not offensive, and that's why they decided to pull it. The Human Rights Campaign Foundation said the ad used stereotypes of gay men. Readers may recall that this is actually the second time Mars has pulled a Snickers ad because of accusations that it was …
Continue Reading about I Pity The Fool That Yanked Mr. T Off The Air →
I predicted that Bob Garfield's Open Letter To John Wren would stir things up, and judging by the 70 comments, it sure has. So should we care if ads are perceived by some as offensive or not? It's the subject of my new Talent Zoo column. Here's a snippet: “It’s just an ad.” This one usually comes out of the mouths of people who’ll otherwise go to any lengths to defend bad work, particularly if it’s their own. In an …
By David Burn
According to The New York Times, Getty Images will scour Flickr for images it might be able to sell. Getty editors will comb Flickr in search of interesting images. They will then invite photographers to participate in the program and ensure that their images have the proper releases to be licensed legally. Those who are included in the program will get paid at the same rates that Getty pays photographers who are …
But this video demonstrates that where you grow it makes a difference: …
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