I Pity The Fool That Yanked Mr. T Off The Air

The Mr. T Snickers ad that caused a stir this week has been taken off the air.

The AP says Mars Inc., which makes the candy bars, meant the ad to be funny, not offensive, and that’s why they decided to pull it. The Human Rights Campaign Foundation said the ad used stereotypes of gay men.
Readers may recall that this is actually the second time Mars has pulled a Snickers ad because of accusations that it was homophobic. In 2007, a Super Bowl ad featuring two men accidentally kissing over a Snickers bar was yanked after similar complaints.

Meanwhile, here’s another spot in that campaign:

FUN FACT OF THE DAY: Did you know that Mr. T is 56 years old??? Where does the time go?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.