There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what you're called. They’re just words. Go do your job. By the way, this is also why account handlers and creatives …
Protect Your Digital Assets and Communications Infrastructure
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent identities increased from 51% in 2017 to 57% in 2019. According to …
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The Year in ‘Pulp: Twenty Twenty
Disruption is an opening. It's also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to help find, pay, and elevate new writers on the Marcom beat. We published four …
How Are You Adjusting to The Future of Work?
Substack—the new email newsletter platform—is on fire. You have one, I have one, and he, she, and they all have one too. Yet, not all newsletters are created equally. Some are true acts of labor, where others are more for show. Rishad Tobaccowala's Sunday edition is the former. Each Sunday, Tobaccowala's refined thinking comes to my electronic mailbox, and unlike 99 out of 100 newsletters that come my way, when I …
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Accountability, Please Phone Home
The work, the work, the work. This is what ad people fret over and obsess about. The work has to be much better, or else. Or else no raises, no promotions, no trophies, and no second home, no country club memberships, and no private schools for the kids. What ad people do not obsess over is how to make better work. We do not obsess over how to make "the work" better because the prevailing assumption is one must …
Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come
The sky isn't falling, but brand value in the ad agency sector is plummeting fast. Here's the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. Announcing the move, Toshihiro Yamamoto, president and chief executive officer at …
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Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere
When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. "Joemaha." I have not seen either of them in person in three or four years, which is a stretch too long. At the same time, we've worked remotely as a team since the aughts, so we got this. Due to the disruption …
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The Center of Gravity Has Shifted
Manhattan's commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City? No One's Home on Madison Avenue Madison Avenue was once the …
