The Wall Street Journal reports that staff pushback at Ogilvy was not strong enough to topple management's decision to keep the U.S. Customs and Border Protection as a client. Ogilvy’s CBP contract is valued at more than $12 million, and is expected to generate around $1 million in annual fees for the agency. “Some of you feel strongly that we should stop working for CBP,” Ogilvy Chief Executive John Seifert …
Feel A Surge of Personal Empowerment: Only Pay for What You Need
Goodby Silverstein picked up the Liberty Mutual account in 2017, and now the Boston-based insurance company makes weird commercials. San Francisco creatives will do that to a brand. Here, check out another in a long line of ads that make fun of ads... https://youtu.be/m9ajdDVurhY Over-promise much? Not to worry, we have a disclaimer! Pigeon Man Don't Flinch "We are very excited to work with the talented …
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SeaVees Is California Casual
Whether you're headed to a wedding or to an important confrecne call, there's no need to sweat it. As long as you're wearing comfortable footwear from SeaVees, any occasion can be casual. https://youtu.be/gXHfamsXJ1Q https://youtu.be/vM0OHPYawgM https://youtu.be/hzosMdL8DXg ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a …
Silence the Drama of Pain with Voltaren’s Pain Relief Gel
There's not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor's office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and skip the disclaimers. Here's a commercial that cleverly illustrates the pain people are …
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Break Free And Do What Moves You
Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you're like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. https://youtu.be/uUz7cI_okF8 "If it's a floor, it's a dance floor." That's a great line because it takes something we …
Mercedez-Benz Is Making the Driving Experience Better for All Miamians
Generosity. It's what's missing from too many interpersonal relationships today, and it's missing from our relationships to brands. Therefore, there's opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. …
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Droga5 Powers Up; Rest of Ad World Remains Envious
Inquiring minds want to know...why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That's advanced thinking, especially for an ad man. Advertising has to fit into a larger ecosystem of brand …
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Dreamers and Artists Always Welcome #USA
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It's a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an era of tolerance, love, and wisdom. For one, Welcoming America is a nonprofit that helps communities across the …
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