Adpulp
Advertising News and Know-How
By David Burn
Brian Morrissey of Adweek has been reading the latest report from Forrester so we don't have to. Forrester Research conducted a "state of interactive agencies" survey of about 100 global interactive marketers. It found just 23 percent believed their "traditional brand agency" is capable of planning and managing interactive marketing activities. About 46 percent did not believe them capable, with the rest neutral on …
Continue Reading about Digerati 3 – Adverati 7 In The First →
By David Burn
To help launch Damico Kitchen & Osteria in the Chambers Hotel in downtown Minneapolis, Brew Creative placed cameras in the kitchen and streams the images live and uncut every night at damico-kitchen.com. They're also beaming the images to a massive screen in the courtyard of the hotel, which is visible to traffic, and pedestrians along Hennepin Avenue, Minneapolis' busiest thoroughfare. Regarding this so-called …
Continue Reading about Wonder What’s Going On In The Kitchen? No Need. →
By David Burn
Aaron Mesh of Portland alt weekly, Willamette Week, spent several weeks putting together a cover story on Wieden + Kennedy Entertainment (WKE), the division of the agency that sees itself as a budding north-of-Hollywood studio. It's a long story, but here's the heart of the matter: What it lacks is a business model. The project turns upside down the calculation that guides most advertising production: Instead of …
Continue Reading about WKE Is A Pure Entertainment Play. My Advice: Dirty It Up. →
The President and CEO of the AAAA is on a mission to get some new voices heard. Here's part of the pitch that landed in my inbox: Like you, I'm tired of hearing from the same industry thought leaders talking about the same so-called thought-leading things at industry conferences. What I really want is to hear from you: If you had just five minutes in front of the entire advertising community, what would you say about …
Continue Reading about Nancy Hill Is Looking For A Transformer →
By David Burn
Wieden + Kennedy launched a new agency self-promo Web site today. I found the above video therein, along with another one from WKE called "Don't Move Here" about Portland's music scene. Another oddity is the banner ad for Anthem Records, and the disclaimer copy, "Unpaid Advertisement" that runs beneath it. I wonder how one goes about "buying" free ad space on WK.com. …
Frankly, I spend too much time online. Surfing, blogging, tweeting, Facebooking--I simply can't keep up with it all. I feel pressured to keep up so I can stay relevant in advertising. But recently, I was reminded that getting out and experiencing the real world is just as important, if not more so. Yes, there are plenty of research services, Account Planners, ethnographers, trend hunters, and other companies that …
With so much focus on accountability and ROI, there's an increasing pressure on agencies to prove their advertising works. And with interactive, agencies are asked to provide detailed metrics whenever possible. The trouble is, the more consumers know about how much they're tracked online, the more they don't like it. So with the specter of legislation looming, the ad industry is attempting some self-regulation. From …
The folks at McCann Erickson probably liked, and disliked, the season finale of "Mad Men." The episode featured Sterling Cooper set to be sold to 1960's era McCann, an agency described as not a good one for Don Draper & Co. to work for. 2009's McCann decided to play along: McCann Erickson bought ads that appear in the Nov. 16 issues of the trade publications Adweek, Brandweek and Mediaweek, which carry the headline …
Continue Reading about Real Life McCann Welcomes Fictional Agency →
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