Wonder What’s Going On In The Kitchen? No Need.

To help launch Damico Kitchen & Osteria in the Chambers Hotel in downtown Minneapolis, Brew Creative placed cameras in the kitchen and streams the images live and uncut every night at damico-kitchen.com.
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They’re also beaming the images to a massive screen in the courtyard of the hotel, which is visible to traffic, and pedestrians along Hennepin Avenue, Minneapolis’ busiest thoroughfare.
Regarding this so-called “culinary voyeurism,” Richard D’Amico, president and chief executive at D’Amico & Partners, an owner and operator of 25 restaurants, told Stuart Elliott of The New York Times, “It’s a new day of marketing. Everybody is trying to figure it out.”

Elliott also notes that Brew Creative’s partners, Bruce Bildsten and Michelle Fitzgerald, worked with D’Amico previously, when the two were at Fallon.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.