Disclosure Notice: People who send me non-ironic XXL t-shirts and letters addressed to "Blogging Superstar" are going to get coverage here. That's the way it works. Humongo Nation pre-tour video 2010 from Humongo Nation on Vimeo. Humongo Nation is "a rolling celebration of creativity and a demonstration of social media in action." It's also the little tour that could. What started as an agency road trip in a van, is …
Winner: Belgian-Inspired Craft Brew With A Cool Name And Great Package
tbd in Bend, Oregon won a National ADDY for their package design developed for San Francisco's 21st Amendment Brewery. tbd was awarded a silver ADDY for 21st Amendment's Monk's Blood Belgian Dark Ale packaging. The winners were announced at the American Advertising Federation's national conference in Orlando, Florida on Saturday. Only 266 ADDY awards were issued this year, from 60,000 entries. …
Continue Reading about Winner: Belgian-Inspired Craft Brew With A Cool Name And Great Package →
Another One Of The Ads Your Ad Should Feel Like
This new Old Spice spot feels a little, well, sequel-y (is that even a word?), but it's still inventive--and sells the hell out of the product. Glad these ads are getting the recognition they deserve. They're a testament to the power of a great--and fun--idea. …
Continue Reading about Another One Of The Ads Your Ad Should Feel Like →
Agency Types Turn To The Academy For Answers
George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors of marketing and psychology at Stanford and the Haas …
Continue Reading about Agency Types Turn To The Academy For Answers →
94111 And 97209 Rally On 15104’s Behalf
Levi's and the struggling town of Braddock, Pennsylvania are working together to help one another out. Braddock needs economic relief that the brand is helping to provide, and Levi's needs to show they understand the needs of real Americans and that they have new products to answer those needs. The campaign, created in partnership with Wieden+Kennedy, kicks off this July 4th. Shot on location in Braddock, the …
Continue Reading about 94111 And 97209 Rally On 15104’s Behalf →
Will Mazda Get Another Enfatico?
The key takeaway in Adweek's story about Mazda picking WPP to handle its business: After strategic presentations last month, client executives narrowed their focus to the WPP team and the Omnicom team led by DDB, said sources. WPP is expected to create a dedicated unit to service the account. The pick is not surprising. WPP has consolidated its Ford work at an entity called "Team Detroit," and Ford has a part …
Ron Huey Sells His Agency, Joins Buyer In Sports & Entertainment Arena
Ron Huey, wrote this morning to say huey+partners has joined forces with CSE-a leading sports and entertainment agency. I asked Huey how the deal come about, and if it might be yet another sign that the old ad agency model is lacking in several key ways. "Unlike many, I don't believe the "ad agency is dead," he said. "But the ones that will survive and thrive obviously have to evolve and differentiate themselves. No …
Continue Reading about Ron Huey Sells His Agency, Joins Buyer In Sports & Entertainment Arena →
Mother Nature Doesn’t Need A Partner, She Needs Some Friends
Mother Nature & Partners is a new agency with eight staffers, offices in New York and Atlanta and one client, which agency founder, Tarik Sedky, declined to identify. Sedky told Adweek "it's a great time to start an agency" because economic upheaval "creates pockets of opportunity. And you can get into client relationships that big agencies and incumbents" can't and "where there's real need." Since Sedky won't …
Continue Reading about Mother Nature Doesn’t Need A Partner, She Needs Some Friends →
