Adpulp
Advertising News and Know-How
Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that's the goal of effective food advertising. https://youtu.be/wqqAhfqHg3k This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks like something you might want to give, and …
Continue Reading about Pizza Hut’s New “Triple Treat Box” Is A Gift →
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and "everyday groceries" using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during …
Continue Reading about Farmdrop Is Celebrating England’s Hard-Working Farmers →
Crispin Porter Bogusky shocked the advertising agency world 14 years ago when it moved a large percentage of its operations and people from Miami, FL to Boulder, CO. At the time, the agency wanted to give its team members—including Alex Bogusky—the option to live in Colorado. Now, the agency is on the move again. In July 2021, CPB will move into a new 20,000 square-foot office space currently under construction in …
Continue Reading about Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs →
The sky isn't falling, but brand value in the ad agency sector is plummeting fast. Here's the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. Announcing the move, Toshihiro Yamamoto, president and chief executive officer at …
Continue Reading about Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come →
Manhattan's commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City? No One's Home on Madison Avenue Madison Avenue was once the …
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient that allows a product, a message, or even an entire organization to …
Continue Reading about Creativity In Service to Brands…It’s What McCann Is All About →
Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever become cool enough to scale and compete with the shiny and new? Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. To slow this pace of new device production and consumption, Back Market—a tech company that …
Continue Reading about Disruption Alert: A Whole New Way To Buy New-ish Tech →
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is Adweek's reporters called all …
Continue Reading about You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards →
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