Interpublic claims to be figuring out the future of media with a new space, a new staff and a new blog dedicated to the pursuit. I don't know how well they are fairing in their quest, but it's the right path to take. Here's how the press and others see it: "In a sleek media lab hidden in a Los Angeles high-rise, some of the country's biggest media companies and their prominent clients are seeking to understand the …
Learn On The Job
BBDO Düsseldorf is pulling a Wieden and opening its own "school" for aspiring creatives. I've always thought of the agency business as a guild. From the looks of its new crest, BBDO may share this vision. …
NYC Aims To Add Color To Ad Agencies
An eye-opening story in today's New York Times takes a look at minority hiring practices--and salaries--in New York City's ad scene. Finding that just 2 percent of the upper echelon of the advertising industry is black, New York City officials said yesterday that they had reached agreements with several of the nation’s biggest ad firms forcing them to bring more black managers into this crucial sector of the city’s …
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Who Will Lead Draft FCB To Creative Stardom?
Like any good reporter Lewis Lazare hears things. The bloodletting among upper management has begun as the final stages of the merger between Draft and Foote Cone & Belding begins to unfold. Among the first of the top honchos to go is FCB/New York CEO Steve Centrillo. He had been closely aligned with the already gone FCB Worldwide CEO Steve Blamer -- who helped orchestrate the merger deal before promptly leaving the …
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A New Flavor Of Advertising
Over at BusinessWeek, Jon Fine examines the impact of FlavorPill. Flavorpill was once a list of cultural events that co-founders Sascha Lewis and Mark Mangan sent out to a few pals in New York. It's now an e-mail that goes out to a few hundred thousand subscribers in four U.S. cities and London. It owns five other Web properties, including music site Earplug and art site Artkrush. What DailyCandy is to fashion, …
San Francisco Creative Team On High Fiber Diet
“We’ve hit a milestone here at Hub,” says DJ O’Neil, Founder/Creative Director of Hub Strategy. “We used the word “poop” in two different ads in the same month, for two different clients in two different mediums. On top of that, we used the word “poop” cleverly in a new business pitch. We are all extremely proud.” …
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Doner Finally Gets A Website
Six months after I wondered why Doner was seemingly the only ad agency without a website, now they've got one. Check it out. Was it worth the wait? …
Bogusky Blends In
Crispin Porter + Bogusky's new Boulder, Colorado office is bandwidth-rich, to put it mildly. In the middle of a long article about the agency's move to Mork and Mindy's hood, Adweek reveals how the two offices plan to use technology to stay in touch. Off to the side of the lobby, parked outside a corner office, a double-screen monitor projects the party under way. With a camera mounted on top, the unit serves to keep …
