The Wall Street Journal (paid sub. req.) is running an eye opener this morning—a feature on how Nike is looking for better digital content, something Wieden + Kennedy has been unable to deliver to the sportswear brand's critical youth market. Industry executives say the move was a wake-up call to Madison Avenue. The message is clear: No matter how talented an agency's creative team or how well the client's …
Miller Needs A Blue Collar Agency
Ad Age reports that Crispin Porter + Bogusky staffers will go back to drinking Fat Tire and other kind beers, effective immediately. "We just have fundamental differences over creative and strategy," Alex Bogusky, chief creative officer at Crispin, said in a statement released this afternoon. "And although we made every attempt to find common ground, the process of multilayered approvals of creative and strategy has …
And Riney Thanks Gallo For His Support
Back in ad school, one of my teachers told me that Ernest Gallo would have his agencies come out to his house and present new work to him by the pool. And they'd lay out the ads on the ground, and Gallo would piss on the storyboards he didn't like. I'm not sure if the story's true, but it sounds true. But now that Gallo's dead, Hal Riney looks back at the man with a sense of fondness. Riney's work for Gallo made Hal …
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Producers and Flash Programmers Wanted in Miami/Boulder
SXSW is sensory overload. I finally waded through my film, interactive and music schwag bags. Lots of junk, of course, with several good mags tossed in--HOW Design Annual, Paste, Paper, Relix, Utne Reader, etc. In the interactive bag, I found three white pieces of paper stapled together. Simple black type on white pages. No design at all. All copy. Here's some: Not only can you interview while at SXSW for a shot at …
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Learn Mandarin!
The Wall Street Journal is reporting Michael Roth's strategy for growth in China. The chairman of Interpublic Group of Cos. said the advertising and marketing-services firm is working to expand in China by cultivating more local clients in addition to the multinational customers it serves in the market. "The untapped opportunity is with local clients and, eventually, with local clients trying to be global," …
Peter Krivkovich Talks About CareerBuilder’s Stupid Move
Over at The Hot Mic at Radio Talent Zoo, TZ's Bobbin Wages scores an exclusive podcast interview with Peter Krivkovich, CEO of Cramer-Krasselt. C-K, if you'll recall, decided to tell CareerBuilder.com to take a hike when the client decided it wasn't happy with its agency because its Super Bowl commercial failed to make the Top 10 in this year's USA Today Super Bowl Ad Meter. Krivkovich also talks about agency-client …
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Is Your Agency a Mac or a PC?
Forrester Research produces research not news flashes, so their latest study won't come as a big surprise. Nevertheless, it's interesting to hear the details of what most of us already know. Courtesy MediaPost: The study illustrates a major rift between marketers and agencies with some harsh survey results: On aggregate, agencies scored a dismal Net Promoter rating of 21%, showing just how few marketers in the fourth …
Did The USA Today Ad Meter Cause CareerBuilder’s Review?
Here's an interesting bit from Ad Age about Cramer-Krasselt's loss of the CareerBuilder account: In an internal memo issued today, the agency's president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll. "To our amazement, to our total astonishment, all that astounding business success was less important than …
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