More obnoxious hyperbole from Ad Age as it examines the future of account planning: Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on -- what communication, what media, how to compete and how to become versed in multimedia," said Edward Cotton, director-strategy, for Influx Insights, a unit of Butler, …
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