I used to live in Salt Lake City, where I worked for a Mormon-owned and run ad agency*. Not for long, mind you, but long enough to get a solid glimpse, and an understanding that the faith is loaded with advertising, PR and marketing talent. Now, as two Mormon candidates are making a run for the Oval Office, The Washington Post is on the story. The Mormon public relations machine goes back more than a century, …
Please Mr. Postman
In today's political climate, government waste is a big red bullseye. To get that target off their chest, the American Postal Workers Union is running an educational commercial about where the U.S.P.O. gets its funding. Personally, I find it sad that postal workers feel the need to defend themselves in this way. They may not be perfect, but I've always been amazed at the job they do. The idea that you can drop …
Actress Nikki Reed Drops An Idea That Doesn’t Stink
I give a shit about Whales. Big time. Thankfully, there's a new fauxganization that's encouraging me and you to Give a Shit (GaS). Some of you may be wondering why such a noble experiment has to resort to bad language. "We’re not offended by bad language," according to give-a-shit.org. "We’re offended by billions of people dying from lack of clean water. We’re offended by the rainforest being …
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Hungry Seniors Is Elder Abuse
Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. "face the threat of hunger," according to AARP. Yes, our priorities are way out of line... As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in NASCAR history. To promote this historic initiative, Austin-based GSD&M completely …
Sukle Rolls Out “The Goodwill Effect”
Sukle, the small Denver shop that continually cranks out high quality campaigns, is debuting new work for Goodwill Industries. "The ultimate socially responsible retailer has an exciting story to tell and we’re just beginning to tell it," according to the agency's blog. via: The Denver Egotist …
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Saving Energy Saves You Money
U.S. Department of Energy and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Austin-based advertising agency GSD&M, the public service advertisements aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products. The PSAs direct homeowners to …
Bring Your Big Ideas To Boulder
Do you have a big idea that will change the world for the better? Do you have the support you need to bring it to life? If you answered yes to the former and no to the latter, you'll want to be in Boulder on August 19th. That's the day budding social entrepreneurs will have five minutes on stage to pitch their concept to Alex Bogusky and crew. COMMON, launched in Janurary 2011 by Alex and Ana Bogusky, Rob …
From The Heart Of Compton
Court Crandall's next film, a documentary about hope and community at Compton High School, is receiving massive press attention, largely do to an unscripted plot twist. At the center of the film is a free throw shooting contest, where the winner is awarded $40,000 in college tuition money. The contest, open to Compton High students with a 3.0 or better grade point average, was conducted and filmed last spring. …