The Fat Lady Sings As Shit Hits The Fan

The climate crisis is not a debate. It’s reality.

To focus on that reality, a week from now Al Gore’s Climate Reality Project launches its live streamed, global 24 Hours of Reality event. To help promote the event – and capture the urgency of the climate crisis and the misconceptions created by deniers – Gore’s team created two short, but expressive videos.

The ads were produced by M ss ing P eces in conjunction with the Glover Park Group and Alex Bogusky @ Fearless Cottage.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.