Hate crime. “It’s not just offensive. It’s an offence.” The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on […]
Advocacy
Frost Bank Believes in the Power of Optimism To Change Lives
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number […]
SodaStream Imagines A Plastic-Free Ocean
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company’s CEO, reducing the use of plastic bottles is more than a cause, it’s a religion. “More than 8 million tons of plastic goes into […]
Is It An Experiential Ad for Sustainability, A Summer Home, Or Both?
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for […]
Nike Just Did It
Dan Wieden and his ad agency are many different things to many different people. As far as I’m concerned, he’s the copywriter’s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let […]
Discover the Unsearchable In A National Forest or Grassland
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]
Forget About “Got Milk?” Got Water Is A Matter of Life and Death
The American West is not a place rich in water. If the people who live in the American West don’t learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state […]
Jane Raybould Is Angry About Guns, And She’s Bringing The Fight to the GOP
I am from Nebraska. I live in Texas. I have also lived in Utah and South Carolina. Do you see the trend? Because I come from the Corn, I get pissed when the Huskers don’t show up to play, and I get pissed when a short-sighted rancher and Trump cheerleader from the Sandhills occupies a […]
Riding the Storm Out with Two Old Friends
Scott Pruit, the Trump Administration’s scandal-plagued EPA Administrator was sent home to Oklahoma today. The incoming director has a cleanish slate, but Trump’s Earth-damaging policies are not about to change. All of which makes today a great day to focus on the problem solvers who battle to preserve and restore nature and honor all living […]
Burger King Introduces #WhoppHer of a Promo in Saudi Arabia
Imagine your entire gender not being allowed to drive a motor vehicle. Then after 100+ years of prohibition all of a sudden one day last week you could freely punch it…where in the world would you go? Perhaps, you’d like to score some American fast food from a drive-up window. Novelties! From June 24 to […]
Conservative Business Interests Battle Trump Administration On Trade
The Kings of Coal are not happy with The Trump White House. The fraternal heads of Koch Industries want to trade freely with America’s neighbors and allies, and now Donald Trump is making that difficult to do. According to Time, the Kochs are backing this multi-million dollar campaign to promote free trade and oppose tariffs. […]
Naming Names And Pointing Fingers—The Battle For Public Lands Is Heating Up
The corporate takeover of our federal lands is a flashpoint issue for many in the West. In a region that relies on tourism dollars, favoring oil and gas exploration over the majesty of nature is bad policy precipitating economic disaster and loss of precious habitat for the wild creatures. In response to the Trump administration’s […]
