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I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast

I've appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, and currently an intern at Edelman in Chicago. His talk show, Breaking & Entering, is aimed at …

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Ad Chatter: A New “Water Cooler” Discussion About Advertising

Yo, whassup? Have you seen Budweiser UK's new remix of the famous "Whassup?" spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. https://youtu.be/J1uu8u_9q8Q Earlier this week, I wrote about how this is Etsy's moment, and I asked: What will you find …

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Ad Chatter (The Pilot)

Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer's Insurance that we both like, a new and different spot from GoDaddy, and two funny spots from Ramen Hero. https://youtu.be/5EhMGpKv-FU Dan Goldgeier first contacted me when I lived in …

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Rob Schwartz Asks About Emerging Voices: We Discuss On the Disruptor Series Podcast

Rob Schwartz is president of TBWA\Chiat\Day in New York City. He's the wearer of dapper suits, and the host of a popular advertising talk show that was named "Agency-Hosted Podcast of the Year" by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it's growing. The new interview with me, which airs this morning, is episode 56. The episodes have been downloaded more …

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Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom

I remember when I was first paid to write. It was a big moment for me. I was busy putting my "book" together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, "No thank you, but keep trying," many times over. It was discouraging, and a hard thing to work through. How do you keep the faith without some positive feedback and a helping hand or …

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Adpulp Unbound: Social Media Marketing

This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am up to here. In preparation for a series of eBooks on Social Media Marketing, Content Marketing, Lifestyle …

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When A Small Percentage of Readers Also Become Customers, You’re In Business

Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com's case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros has grown and changed considerably since October 2004, when Shawn and I started …

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Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers

Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here's what he's thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked world of adland cliché that pollutes most of the work we make. The endless parade …

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