BFG Communications in Savannah is once again looking to hire an Assistant Content Manager. Last time BFG did that, they asked prospects to contact them via Twitter. Doing so led to a storm of publicity for the company and a new employee in Hal Thomas. Now there's another opening and again BFG wants to hear from prospects on Twitter. One new applicant, Sam the Butcher from the Denver area offers this video (originally …
Private Space At Work? How 20th Century Can You Get?
The New York Times is running a piece on Grey's new offices and what motivated the move to an open floor plan. Before, most everyone had an office; now there are three in the entire company. And the floor that houses the creative and production departments lacks even cubicle walls. Tor Myhren, the chief creative officer of Grey New York, said the change was essential to foster transparency and collaboration. "Grey …
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Center Stage With Portland’s Most Successful Communicator
PORTLAND--It's only 5:30 but already Jimmy Mak's, the Pearl District jazz club, is full of people eager to hear from the silver fox. Before Dan Wieden ever takes the stage, it's a standing room only affair. So much for the idea that people don't like advertising, or the men and women who dedicate their lives to the practice. Tonight's event is hosted by Portland City Club and Portland Monthly magazine. Portland …
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Mile High Meditations
"You tell me it's the institution Well, you know You better free you mind instead" -The Beatles Last month, we reported on MDC Partners' plan to "sprinkle some Bogusky dust" on the rest of the company's holdings. Given that Alex Bogusky's new post and title, Chief Creative Insurgent, could be anxiety-inducing for some of the other agencies, he took the time to explain himself in a letter (which he later made …
AdPulp, Like Every Business, Needs Money To Make Money
Hugh MacLeod of GapingVoid says, "Blogs work SUPERBLY if you have great content." Which makes me think, maybe AdPulp doesn't have great content, because this site doesn't work SUPERBLY. It works, but not SUPERBLY. Hugh also says, "It's OK to sell something on your blog. I LIKE selling stuff via the blog. Sure beats making cold-calls." Looking past the question above for one moment, I'd like to ask, what "stuff" do …
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Desperately Seeking Clients With The Guts To Become Famous
Peter Holmes of Reason Partners in Toronto was reflecting on the special relationship Bill Bernbach and crew had with Robert C. Townsend, CEO of Avis Rent A Car in the 1960s. Mr. Townsend hired Bill Bernbach's agency, DDB, on one condition put forward by Bill himself, "...run every ad we write where we tell you to run it." If you do that Bernback promised, "you'll have every art director and copywriter in my shop …
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Left Brained Clients Getting You Down? Spring Some Behavioural Economics On Their Sorry Behinds.
Rory Sutherland, vice-chairman of Ogilvy Group UK, writing in Campaign, makes an argument for behavioural economics - a decades-old, yet newly fashionable, field of study. Why is marketing - and, more importantly, the vital study of human behaviour - so little celebrated in the wider world of business? And why have marketers and agencies not fought back against a left-brained business culture, which seems to place …
Spotlight On NW Creative: Wiggs Asks, Marr Answers
David Wiggs of Marketing Hitch, a marketing agency search consultancy in Bellingham, conducted an interview with Brian Marr, Managing Director at Seattle's Wexley School of Girls. Q. We've all read that the pitch / RFP process is broken. Many agencies aren't even interested in competing in pitches. Do you see an alternative to this process? A. As an agency, it's easy to feel like you should be able to show some …
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