Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it's a mocumentary that's been done before. According to Campaign Brief, the three-part series, cleverly titled "Meme Myself and I," is running on MTV Australia. The video also has nearly 60,000 views on YouTube. A comment on Campaign Brief …
Advertising Is Work, Not The Priesthood
Deutsch CEO Mike Sheldon is alarmed to know that 25% of the people who work in advertising "don't love advertising." In response to new findings unearthed by his agency and the 4As, Sheldon wants agencies to adopt a startup culture, invest in R&D, work in smaller teams, teach employees new things and support side projects. But is that the real problem? Do copywriters and art directors prefer the iterative …
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Wunderman Tries To Look Natural At Cannes
The 59th Cannes Lions International Festival of Creativity doesn't need a commercial, but Wunderman made Cannes one, because Wunderman can. And Wunderman isn't stopping there. This is 2012, every company is a media company, including global marketing services agencies. Ergo, a team of 30 of "citizen journalists" from AdPeople, Blast Radius, Designkitchen, Futurecom, These Days and Wunderman, will descend on …
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Run A Publicly-Owned Company, Deal With The Public’s Outrage
In a debate over his exorbitant compensation, WPP shareholders are giving Sir Martin Sorrell fits. Sorrell's current compensation package amounts to $40 million (in U.S. dollars), a 60% boost from last year. According to Financial Times, three of the top 10 WPP shareholders, which own about 10 per cent of the company’s shares, say they will vote against the board remuneration policies at WPP’s annual …
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The AdPulp Interview: G.B. Veerman
Greg Veerman is an Astronaut, unafraid to sail into the outer reaches of Adlandia in his quest for a higher plane. In other words, he runs an agency in Sioux Falls, SD with a focus on serving clients in the clean technology and sustainable goods and services sectors. "Our job is to advance the cause of sustainability through the engine of the marketplace," he says. That's a mission I readily identify with, and …
We’re All Contractors, Some Of Us Just Have Longer/Better Contracts
Lance Jensen, Chief Creative Officer at Hill Holliday in Boston, seems like a guy I would get along with and enjoy working for. But his comments below about freelancing lead me to question both my present path and the validity of his argument. Jensen says a creative needs to have "skin in the game." That we need to care about our ideas making it into production, and actually helping to grow a client's …
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Hire A Copywriter, Or Paddle The Ship With One Oar
How do you know when it is time to hire a copywriter, a.k.a one who writes text, or copy, for the purpose of marketing a product, business, person, opinion or idea? If you're a recruiter at Goodby Silverstein & Partners, you just know. But what if you're not in that world? What if you work for a design shop or a Web development firm? What if you work in marketing on the client side? In these cases, the question …
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Dan The Man
TV and digital are the brand's left and right hands. And winning brands go to the plate with a both hands wrapped firmly around the bat. Here, listen to the master tell it... "What this business is about is not about selling stuff," he says. "This business is about creating strong provocative relationships between good companies and their customers. Those relationships will feed the business, but you …
