Wunderman Tries To Look Natural At Cannes

The 59th Cannes Lions International Festival of Creativity doesn’t need a commercial, but Wunderman made Cannes one, because Wunderman can.

And Wunderman isn’t stopping there. This is 2012, every company is a media company, including global marketing services agencies. Ergo, a team of 30 of “citizen journalists” from AdPeople, Blast Radius, Designkitchen, Futurecom, These Days and Wunderman, will descend on Cannes and fill Wunderman Reports full of images, videos, comments, interviews and opinions to keep us “close to the Croisette, wherever we are.”

Close to the Croisette? That’s a nice touch. Very aspirational.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.