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Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

Mad Men season seven debuted on AMC last night. While it is a fictional show, it's also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. ... SPOILER ALERT ... Season seven opens and we find that Don Draper is banished from the agency for a time. There is an imposter in his place. Entertainment Weekly describes the poseur like so: Lou Avery …

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Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner's understanding of Marshall McLuhan's thinking on hot and cool media, Lindenbaum likely deserves said title change. In the 1960s, Philosopher Marshall McLuhan famously wrote about hot …

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Dissatisfied Clients Claim Digital Strategists Not Getting It Done

Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% believe it's the right strategy, and beyond that, only 21% – …

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This Week In Advertising

"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand." -Rosser Reeves This week in advertising an overworked but well paid senior account executive tried the patience of clients (and his employer) with yet another pedantic slideshow. In other news... W+K/Portland says, "Every sip of Coca-Cola feels like an …

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This Week In Advertising

"Easy reading is damn hard writing." -Nathaniel Hawthorne This week in advertising thousands of ad people returned to their desks after a five-day sojourn to Austin, Texas. In other news... TED believes it has collected some ads worth spreading. Fitzroy Amsterdamsells Ben & Jerry's Greek-style Frozen Yogurt to the stoned and hungry people of The Netherlands. FCB is FCB again. Post by …

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SXSW: The New World’s Fair for Brands

The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in …

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Remembering Tom McElligott And A Classic Style Of Advertising

Over at his Stuff From The Loft blog, Dave Dye asks, "Hands up Who's Heard of Tom McElligott?" I'll bet 97% of today's advertising students and people with less than 10 years of experience in the business haven't. Tom McElligott was one of the driving forces behind Fallon McElligott Rice (now just Fallon) and a man who was a definer of what some people called the "Minneapolis style" -- where clever headlines were …

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This March, Use Interactive Game 13 Unbracketed To Boost The Madness

Editor's note: My friend and colleague, Gale Venosdel, has convinced me to re-emerge here to help spread the word about his new online game, 13 Unbracketed. As someone who knows just how much a side-project can mean to an ad guy (and how much work goes into one), I could not resist his request. March Madness is coming. Get ready with 13 Unbracketed, a new interactive game that offers a compelling alternative to …

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