Content Studios Increasingly Borne of the Agency’s Rib

Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […]

Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?

CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD […]

Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]

Laura Fegley Moves To Minneapolis

Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]

Urban Violence Epidemic Spreads Fear, Sadness and Rage

Wieden+Kennedy has something to say about the rampant violence in our society, and they’re saying it with a homepage takeover on WK.com. I like it when a company takes a strong stand about things that matter in the world. Things beyond the bottom line. Therefore, I see this as a good thing. Thankfully, timid is […]

Want More Great Work? Allocate The Resources And You Shall Have It

Creativity is subjective, but that’s not a positive for the ad business. For the industry to function properly, creativity needs to be quantifiable and answers to questions like, “What distinguishes a great creative person from a good one?” and “What distinguishes great work from good work?” must be readily and honestly answered. James Robinson, executive […]

Dave Trott Is Making It Simple—Listen, Learn and Grow

Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It’s a long weekend, push play. His talk is full of notable moments, including his discussion of “form follows function.” Trott says we tend to fundamentally misunderstand this […]

Better Agency/Client Relationships Rely On Open And Honest Dialogue

Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]