In the agency business, the CCO is the Chief Creative Officer. On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to […]
Ad People
Are You A Counselor to Brands? Or A Circus Freak Out On Loan?
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency […]
Influencers Tell One Story – Their Own
Editor’s Note: This is a guest post written by Eric Alt and provided by Epica Press Club. The words are nails on a chalkboard: “It writes itself.” A phrase frequently punctuated with a laugh, the free and easy chuckle of someone who doesn’t have to go and do the writing. Someone who is content to […]
In A Dallas Courtroom, The N.R.A. and Ackerman McQueen Meet Again
Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me that their differences might be settled the old way—in a duel. But, […]
Work Isn’t Just Work—Work Is Money, Meaning and Identity
Rene Huey-Lipton knows the pain of losing a job. Too often it’s a surprise and a violation; nevertheless, dealing with the aftermath is something we are often asked to do alone while acting brave. I don’t know how others feel, but for me, getting laid off feels like someone has yanked their love away. And […]
Copywriters Are Idea Generators. The Words Come Later.
The great majority of people do not know what I, or the thousands of people who do what I do for a living, do for a living. I’m a copywriter. I’m a copywriter who has grown used to following that line of introduction with this explanation: In advertising, a copywriter is the one who typically […]
For Good Things To Happen, Brands First Need To Be Famous
Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland coolly replies: “Oh. I think that the […]
Five New Winners of the $10K Helen Lansdowne Resor Scholarship
Diversity is a talking point. Unless your company is actively doing something about it—then, it’s a universal problem that we’re slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever they happen to be in […]
