One of the reasons I enjoy being a guest on The BeanCast is Bob Knorpp’s expert presentation and handling of important marketing topics. This week’s show is a classic. We begin the hour with a robust exchange about the disconnect between what marketers think customers want from digital experiences and what customers actually want. From […]
Ad People
Achieve Amazing Things Without Flying Too High
What happens when creative professionals rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in on the view from the top of the pyramid: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always […]
Power of the Pivot: Rova’s Joe Olsen Turned His Former Agency Into A SaaS Provider
A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]
Vapormax To The Stratosphere
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]
The PIA Agency Makes Its Pitch
Agencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director. Create […]
Nay Say All Day To Keep Ad People At Bay
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]
31 Interesting Ad People To Follow On Twitter
Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here’s a new list I made that’s comprised of 31 agency leaders who regularly drop knowledge on Twitter. Updated list of 31 interesting advertising people […]
Ladies, Start Tracking The Rudeness All Around You
Are you a mansplainer? Prepare to be disrupted. In honor of International Women’s Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first “debate” between Don […]
Can Agencies In Blue States Relate To Shoppers In Trump’s America?
Do the coastal elites who work in Manhattan and L.A. ad agencies truly understand what motivates the people in the middle of the nation to buy hamburgers, life insurance policies, and pickup trucks? Clearly, the best of them do. So, is there anything to the claim that agency staffers need an education in Red State […]
Disappearing Photos? Oh Snap!
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new “camera company” is about to unveil its initial public offering and raise billions of dollars in the process. It’s a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active […]
