If you’re a creative working in advertising, running your own shop sounds like a dream. But it involves much more business thinking and a whole lot of other skills.
On this latest episode of Ad Chatter, Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talked with me about running his own shop.
We discuss:
- How to make short- and long-term goals
- What accounts wouldn’t be a good fit
- Doing business in a smaller ad mark
- How to motivate younger employees
It’s an informative 30-minute Ad Chatter podcast.
