Adpulp
Advertising News and Know-How
How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must allow for both. Creativity does not happen in a consistent timeline, a …
Continue Reading about Business-Minded Artists and Alchemists Make The Best Advertising →
Wired's Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent of social media workers self-identify as women on the salary …
Continue Reading about Social Media Managers Are Brand Activists, Not Chorus Girls →
There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are different. In many cases, even the complete opposite, as agency life continues to get weird and more clients take things in-house. I’ll leave it to …
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the trends editor at Campaign is advocating for unmasking the ugly truths …
Continue Reading about The Wider the Pay Gap, The Less Respect the Men In Charge Have →
Communication Arts is "The Bible" for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA's digital front page this week is not quite the same level of recognition, but it's handsome recognition and I am grateful. CA also used their …
Continue Reading about Migrating to Client-Side Opportunities: A Rich Topic To Mine →
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. "A lot of people right now are intrigued by being closer to the core business and being much more effective," says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad Age, she's one of many on the path to better. Alec …
Continue Reading about In-House Advantage: Why Agency Creatives Are Taking Flight →
Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency has a unique name or one that's hard to say, like Copacino+Fujikado, why not …
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
Continue Reading about Spotify’s In-House Creative Team Is Raising The High-Bar →
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