Tom Doctoroff, CEO of JWT Greater China and Northeast Asia Area Director, has a new book out. Billions, published by Palgrave Macmillan, cracks the supposedly indecipherable code of marketing to the New Chinese Consumer—all 1.3 billion of them. In the book, Doctoroff illuminates the critical role of Chinese culture in shaping buying decisions and translates consumer insights into strategies for long-term success in …
Zappa Fan Goes On Reverse Hunger Strike
Direct marketing pro, Bob Cargill, draws attention to his neighbor's hunger for publicity and food. Robert Rosenthal, an award-winning advertising executive, and founder of the direct marketing agency Mothers of Invention (formerly known as Passaic Parc), is undertaking a reverse hunger strike to call attention to serious problems that exist in the advertising industry - problems with significant economic …
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Workin’ Lubars To The Bone
Ad Age named BBDO "Agency of the Year" for 2005, based on the addition of $1 billion in new billings and the agency's commitment to reorganization. You can read the long-winded rationale, or be satisfied with this gem from the article, care of Chief Creative Officer, David Lubars. “I can’t really say what I do all day, but I know I get home at 10:00 every night and I’m really tired.” …
Conversational Media. Micro Media. Citizen’s Media. Take Your Pick.
For me, there was an interesting develoment today. I noticed a new blog--Amy Gahran's Right Conversation--thanks to Steve Rubel's pointer. Amy is a conversational media consultant, content strategist, and freelance writer/editor based in Boulder, CO. It was the "conversational media" part that jumped out at me. For this is a term I've been using since 2003. I'm not claiming I invented it. That's not important. I'm …
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We’ve Got Southern Ohio Covered
I've advised a handful of people on their paths to Adlandia. It's nice when things work out as well as they have for Matt Bergantino, AdPulp's new contributing writer. Today, Matt's a Senior Copywriter at WPP's Bridge Worldwide in Cincinnati, working on P&G's internet properties. He's contributed to Salon and is currently a contributing editor at Cincinnati Magazine. Matt has also taught English Lit and writing at …
Where Hugh Began…The Genesis Cartoon
Blogging’s Poster Boy Strikes A Pose
Wired has a revealing profile of Jason Calacanis, the first to make millions by selling his blog business. Here's some background information from the story: The story of Calacanis' rise in New York's new media world goes like this: A bartender and a nurse in the outer reaches of Brooklyn have three sons. The middle one, Jason, puts himself through college at Fordham University, moves into a Manhattan apartment, and …
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What We Really Do All Day
Alex Bogusky refuses to be cynical (see December's Creativity, or take my word for it). George Parker, on the other hand, does not entertain that particular daydream. Many years ago, when I used to work for a particularly crazy woman in California, she made a statement that has stuck with me ever since... "Our job is not to create ads, it's to manage the process." I thought she was nuts, but as the years have passed, …