Today's Chicago Woman is running an interview with chief executive officer of Energy BBDO, Tonise Paul. Q. How can someone build a personal brand or image? Is it as simple as wearing bright colored suits? A. I had a male entrepreneur friend ask me once in a social setting, “Who are you at the office?” I answered, “I am me. The same person you know here. Who are you?” He answered in his usual jovial, fun-loving way, …
Ben’s Book
Ben Popken of The Spunker wants to be a copywriter. Here's one of the spec ads from his developing portfolio: Popken had a portfolio review at Y&R last week and people have been emailing him with suggestions. What a difference a few interweb years can make. Wowzers. My portfolio got a really high response. Thanks everybody. Now I hate all my ads. But it’s a good hate. Really, my reaming was surprisingly gentle. …
Phil Knight Takes His Game Off-Campus (But It’s Still His Game)
Ad Age: Some 13 months after his ballyhooed replacement of the legendary Phil Knight, Nike CEO William Perez has stepped down after clashing with Mr. Knight over the direction of the world’s biggest sneaker and apparel company. Mr. Perez, who resigned as CEO of S.C. Johnson & Sons last year to take over at Nike, said in a statement that he and Mr. Knight “weren't entirely aligned on some aspects of how to best lead …
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Golden’s Transfusion
Brandweek: Coors Brewing has tapped Hershey's Andrew England to be chief marketing officer of the Molson Coors Brewing unit, effective Feb. 13, according to the company. England applied his cross-category skills into identifying opportunities in the cookie, cracker and candy segments, which led to launches of Hershey's Cookies, Snack Barz and other products. "Andy brings to this position 20 years of extraordinary …
Alaska Native Dazzles With His Beard Work
Adweek says Guy Seese, 35, will be leaving Cole +Weber, where he is executive creator director, for Goodby by the Bay. "I really wanted to work with Rich and Jeff and of course that whole group of people they have there," Seese said. "I wanted to work on big clients." At Cole & Weber United in Seattle, where he will stay until the beginning of February, Seese oversees a 15-person creative department, working for …
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A New South Wales Vent
"In the factory we make cosmetics, but in the store we sell hope." -Charles Revlon Michael Kiely: There's an old joke in the ad biz: "You only need one thing to succeed in the advertising business: sincerity. And when you learn to fake that you've got it made!" The truth is not so far from the exaggeration. Anyone who has (like me) been in the ad game for any amount of time (I've done 20 years hard labour) can tell …
Your Story Better Hold Up To Scrutiny
Adweek's Tim Nudd interviewed Seth Godin recently for Brandweek. I didn't realize Godin had predicted (in 1994) that the internet was a fad that wouldn't last. Very interesting. Anyway, Godin recently wrote a book called All Marketers Are Liars. In the Brandweek interview, he gives a topline synopsis. Q. Where's the line between white lies that marketers tell and the more insidious ones? A. What marketers really are, …
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Spear To The Heart
Josh Spear, the Boulder-based maven of cool, has walked away from his deal with Charles and Marie, the so-called "Quintessential Lifestyle Navigator." Dear Friends and Family, Six months ago, I was contacted by two men who had an interesting idea to create a website. They wanted access to my readers, my voice and experience as a successful blogger. They asked me to participate in a speculative venture. I could never …