Spear To The Heart

Josh Spear, the Boulder-based maven of cool, has walked away from his deal with Charles and Marie, the so-called “Quintessential Lifestyle Navigator.”

Dear Friends and Family,
Six months ago, I was contacted by two men who had an interesting idea to create a website. They wanted access to my readers, my voice and experience as a successful blogger. They asked me to participate in a speculative venture. I could never have predicted what would happen to our relationship, nor could I have known how it would end.
Sadly, I must inform you that I’ve completely ended my association with them. My friends, family and colleagues who worked with me writing, developing, and creating content have also left. I spent countless hours promoting their site; unfortunately, I referenced my association in interviews with internationally syndicated media sources, so it still may appear that I work with them.
Since I’m responsible for inviting tens of thousands of my readers to their site, I apologize for what now appears to be an error in judgment. As of December 24, 2005, I have had absolutely nothing to do with their content or direction.

No specifics are given. We’re left to speculate. But it sounds like there was serious trouble in product paradise.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.