Brandweek: Coors Brewing has tapped Hershey's Andrew England to be chief marketing officer of the Molson Coors Brewing unit, effective Feb. 13, according to the company. England applied his cross-category skills into identifying opportunities in the cookie, cracker and candy segments, which led to launches of Hershey's Cookies, Snack Barz and other products. "Andy brings to this position 20 years of extraordinary …
Alaska Native Dazzles With His Beard Work
Adweek says Guy Seese, 35, will be leaving Cole +Weber, where he is executive creator director, for Goodby by the Bay. "I really wanted to work with Rich and Jeff and of course that whole group of people they have there," Seese said. "I wanted to work on big clients." At Cole & Weber United in Seattle, where he will stay until the beginning of February, Seese oversees a 15-person creative department, working for …
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A New South Wales Vent
"In the factory we make cosmetics, but in the store we sell hope." -Charles Revlon Michael Kiely: There's an old joke in the ad biz: "You only need one thing to succeed in the advertising business: sincerity. And when you learn to fake that you've got it made!" The truth is not so far from the exaggeration. Anyone who has (like me) been in the ad game for any amount of time (I've done 20 years hard labour) can tell …
Your Story Better Hold Up To Scrutiny
Adweek's Tim Nudd interviewed Seth Godin recently for Brandweek. I didn't realize Godin had predicted (in 1994) that the internet was a fad that wouldn't last. Very interesting. Anyway, Godin recently wrote a book called All Marketers Are Liars. In the Brandweek interview, he gives a topline synopsis. Q. Where's the line between white lies that marketers tell and the more insidious ones? A. What marketers really are, …
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Spear To The Heart
Josh Spear, the Boulder-based maven of cool, has walked away from his deal with Charles and Marie, the so-called "Quintessential Lifestyle Navigator." Dear Friends and Family, Six months ago, I was contacted by two men who had an interesting idea to create a website. They wanted access to my readers, my voice and experience as a successful blogger. They asked me to participate in a speculative venture. I could never …
Mass Marketing Still Has A Place
Tom Doctoroff, CEO of JWT Greater China and Northeast Asia Area Director, has a new book out. Billions, published by Palgrave Macmillan, cracks the supposedly indecipherable code of marketing to the New Chinese Consumer—all 1.3 billion of them. In the book, Doctoroff illuminates the critical role of Chinese culture in shaping buying decisions and translates consumer insights into strategies for long-term success in …
Zappa Fan Goes On Reverse Hunger Strike
Direct marketing pro, Bob Cargill, draws attention to his neighbor's hunger for publicity and food. Robert Rosenthal, an award-winning advertising executive, and founder of the direct marketing agency Mothers of Invention (formerly known as Passaic Parc), is undertaking a reverse hunger strike to call attention to serious problems that exist in the advertising industry - problems with significant economic …
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Workin’ Lubars To The Bone
Ad Age named BBDO "Agency of the Year" for 2005, based on the addition of $1 billion in new billings and the agency's commitment to reorganization. You can read the long-winded rationale, or be satisfied with this gem from the article, care of Chief Creative Officer, David Lubars. “I can’t really say what I do all day, but I know I get home at 10:00 every night and I’m really tired.” …
