Ad People

Radical Careering is not a book. It is, in fact, a multi-media experience. Sure, it looks like a book in this photo, but trust me on this, it's not. Not in the traditional narrative sense. It's much more poetic and random. The randomness is by design, and gives the book a kinship with Medicine Cards or tarot. The book looks and acts like a web site. It has that flip through feel scrolling …

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Can this guy sell, or what? Look at this spin on his agency's ambidexterity. Adweek: Mike Musachio will run TracyLocke's Wilton, Conn., and New York offices as president and chief creative officer, the agency said. With twin headquarters in Dallas and Wilton, Omnicom Group's TracyLocke is an agency that offers equal emphasis on promotion as well as traditional brand advertising, Musachio said. When the agency …

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The New York Times: An investigation by the WPP Group into its own operations in Italy is pitting its pugnacious chief executive, Sir Martin Sorrell, against an equally aggressive Italian businessman and casting light on a disorderly corner of Sir Martin's normally tightly controlled empire. [EDITOR'S NOTE: That's a great lead. I don't want to mess with it. I want to show it to you. Okay, back to the story.] Early …

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Ad Age: Madison Avenue needs to figure out emerging media -- fast -- or lose billions of dollars to someone who will, warned one of the nation’s top marketing executives. “Major money is going to be in motion in the next decade and yet no one really understands exactly where it will land, or even if it will land, or just disappear altogether,” John Stratton, VP-chief marketing officer at Verizon Wireless, said in a …

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Marc Babej has skills. Few people have ever interviewed David Ogilvy, Rosser Reeves and Bill Bernbach in one sitting, and no one has done so posthumously. Until now... Babej: What do you think of advertising that sells lifestyles or attitudes? Bill Bernbach: “The magic is in the product… No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, …

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Golf Today: Tiger Woods, 30, has agreed to buy a 10-acre oceanfront estate on Jupiter Island, Florida, for 38 million dollars. Woods, a 10-time major golf champion, led all US athletes with 89.4 million dollars in endorsements and prize money in 2004 and set a record sale price for a property in what Forbes magazine calls the nation's "Most Expensive ZIP Code." The 400 block of South Beach Road that Woods would own …

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Bart Cleveland, of McKee Wallwork Cleveland, sounds like a good boss. One of my daily goals is to take a walk around the agency and talk to everyone. I really just want to observe how they’re feeling. I want to encourage an excitement within each of them to do something great. Going from good to great is like growing apples, you have to prune and fertilize and water and wait. The waiting part is really hard for me. …

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Piers Fawkes got his panties all up in a wad last night. Check this out: What the heck? Steve Hall and gang spend Wednesday posting about a "new advertising" opportunity: advertising on eggs. Woo hoo, let's write that into the media plan shall we? Or maybe not. I really belive that the 'Ads On Eggs' articles that have run on AdPulp, MIT, AdRants reflect the misservice that the ad blogs are providing the advertising …

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