Piers Fawkes got his panties all up in a wad last night.
Check this out:
What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not.
I really belive that the ‘Ads On Eggs’ articles that have run on AdPulp, MIT, AdRants reflect the misservice that the ad blogs are providing the advertising and marketing community. First of all, advertising on eggs is not new. It’s been around for years – couldn’t any of the experts writing the ad blogs remember that? Secondly, it’s dull. Thirdly – and most importantly – ‘Ads On Eggs’ is another celebration of what’s wrong with advertising – disruption and personal intrusion.
As a new batch of young recruits enter the industry, you know where they’re getting their industry info – from the ad blogs. I know there’s lots of people working hard behind the blogs but all ad blogs seem to do is celebrate the latest (non) viral and shiny ad. While innovative voices in the industry call for the development of intelligent conversation in the marketing process, the ad blogs tend hold up any intrusive ad method as leading example fo their industry’s work.
No wonder no-one likes us.
This critique is so off-base, I hardly know where to begin, or what to say. I’m shocked that it’s coming from Piers, I will say that. It seems so out of character. I wrote to him and asked him what his deal is, but no response as of yet.
Normally, I would not feel the need to explain my rather obvious technique, but given the situation I feel the need. I rarely say what I think about the ad news of the day. Yes, I hint at what I think in the headlines I choose. But I leave it to you to decide. I consider that good journalism. In this specific instance, Piers must think the headline, “How To Crack Consumers Up” is an endoresement of advertising on eggs. It is not.