Business 2.0 asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead. Here's Crispin Porter + Bogusky CEO Jeff Hicks' response: Make Your Brand Part of the Conversation There are three things I think about the most when it comes to making it as a marketer these days. The first one is there's no amount of money I can pay to get my commercial in …
Adgirl Becomes Adwoman Right Before VML’s Eyes
Ariel Waldman is the Digital Insights Analyst for VML in Kansas City. Unlike me, Waldman knew early on on what she wanted to do for work. I technically started coming into the agency I'm at now (VML) after being given a tour when I was 14 because I was deadset on being a graphic designer. I would come in on my spare time after school and on days off to play around with Adobe apps on the Creative Director's computer …
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Ryan And Montague Conduct JWT’s DNA Transplant…Receive Accolades From Business Press
Fast Company is rehashing some old articles to make up a year end feature called, "Top Ten Creative Minds of 2006." Rosemarie Ryan and Ty Montague of JWT, profiled in June, made the cut. It's a long piece, so I'll just offer one small bit that I like. It's about Montague's first meeting with Kimberly-Clark's new president of North American Family Care, Mark Scott. Montague related his philosophy of advertising as …
Rotten Dusenberries
If jolly ol' Saint Nick stuffed your stocking with an Amazon or Borders gift certificate, our friend George Parker has a word of caution of you. Seems that last year, BBDO veteran Phil Dusenberry released a book of memoirs called "Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising." That book has now been re-released in paperback, with a new title: "One Great Insight Is …
Don’t Stop Believin’
Kansas City sheep hater, John January, wants ad guys and ad gals of this land to remember why they got into the ad game. That's right, for the love. I think we can't help but love it. I think we ended up in advertising because we have always loved it. Didn't you like commercials when you were a kid? Don't stop loving advertising. Don't stop believing that good work is best for client and audience. Don't stop taking …
Under My Raincoat
Tom Asacker wants to know more about me. Actually, he wants everyone reading this post to know more about me. Normally, I pass on the meme thing, but Tom Asacker is not your normal blog pal. We've spoken on the phone! So, withough further ado, Five Things You Don't Know About Me... 1) I'm essentially a very private person, although I do court fame. 2) I'm a walking paradox. See number 1. 3) I'm passionate about …
DDB Goes “Outside” For Seasoned Content Pro
According to Adweek, DDB has hired former Saturday Night Live writer Matt Piedmont as an executive producer on Anheuser-Busch's Web entertainment venture, Bud.tv. "Matt's experience on SNL and in filmmaking is ideal for the speed and savvy we need for doing content for Bud.tv," said David Rolfe, production director of content at DDB in Chicago, in a statement. Bud.tv is a multichannel Internet network in which the …
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If You Want More On Roehm And Wal-Mart
Each article takes its own tack on the news: Ad Age: "Unruly Julie and the Scandal That Rocked the Ad World" The New York Times: "Rocky Return to the Roots at Wal-Mart" The New York Post: "Draft Exec Out in Cold After Wal-Mart Move" (the new biz head of DraftFCB is leaving for Digitas) …
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