Don’t Stop Believin’

Kansas City sheep hater, John January, wants ad guys and ad gals of this land to remember why they got into the ad game. That’s right, for the love.

I think we can’t help but love it. I think we ended up in advertising because we have always loved it. Didn’t you like commercials when you were a kid?
Don’t stop loving advertising. Don’t stop believing that good work is best for client and audience. Don’t stop taking time to appreciate the effort of the craft.

I’ll add to John’s premise: don’t stop criticizing.
Critics can be seen as negative within the pollyanna culture of brand champions, but their presence is usually a sign of a healthy company.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.