Adpulp
Advertising News and Know-How
By David Burn
Will McGinness tears down walls for a living. Yet, he collects little dust. McGinness joinied Goodby Silverstein + Partners as Interactive Creative Director after working on the VW account at Arnold. Now, he goes by the abbreviated title of Creative Director to reinforce the fact that interactive is no longer a separate discipline at Goodby. BusinessWeek has more... "We no longer have a separate interactive …
Continue Reading about Integrated Marketing Comes To 720 California St. →
By David Burn
Scott Donaton, Publisher of Advertising Age, wanted sparks to fly from the panel he moderated in Cannes last week. Instead, he could barely muster enough smoke to smudge an industry wallowing in denial. Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business …
By David Burn
Speaking of stretching, Nokia conducted a “Young Creatives Competition" at Cannes, where two-person teams from around the globe had but two days to go from concept to commercial, using the Nokia N93i for their shoot. Team Italy won. New Tee Vee has more. …
Continue Reading about Scarpelli Says “Stretch” And Ye Shall Win →
By David Burn
Fast Company writer Bill Breen interviewed Dan Wieden recently for a feature in the magazine. As always, Dan has some interesting things to say. FC: So in world that's saturated with marketing messages, how does a brand demonstrate that it is, in fact, authentic? Wieden: Authenticity comes from having a real passion for the thing. When we first started working with Nike, we didn't bother with focus groups and …
In today's Chicago Sun-Times, Lewis Lazare highlights a letter he received from a local post-production veteran: Copywriters were hired for the number of tattoos and piercings on their bodies rather than writing skill or cleverness. Chicago agencies brought people in from the West Coast and London to give their places a cool vibe, not to sell a client's products. Now the entire scene is disintegrating because …
By David Burn
Bob Garfield caught up with Lee Clow in Cannes. He asked him if he was still an ad guy, what this brave new digital world is all about, if Cannes does more harm than good and other high-minded questions. On the emergence of digital "the "oldest guy" in this business "thinks he gets it." As opposed to just being this new digital age, I think it's this new age of transparency and kind of obligation that everything that …
By David Burn
If you've been wondering who Josh Spear is and how he went from a college drop out to a jet setting trend analyst and brand consultant with a hugely popular online presence, this video of his talk at Zeitgeist Europe 2007 will help. Spear's talk is 18 minutes long. If you don't have that kind of time to invest, I'll take the liberty of condensing his key points to this: young people love their cell phones--it's …
By David Burn
Lewis Lazare looks today at the departure of another creative department mucky muck from DDB/Chicago. Normally, I would hesitate to bring this "news" to your attention, but Lazare dangles the compensation carrot—something I find impossible to resist. As recently as last winter, (Senior Vice President and Director of Content Production, David) Rolfe threatened to leave DDB when he was offered a top production job at …
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