Speaking of stretching, Nokia conducted a “Young Creatives Competition” at Cannes, where two-person teams from around the globe had but two days to go from concept to commercial, using the Nokia N93i for their shoot. Team Italy won.
New Tee Vee has more.
Scarpelli Says “Stretch” And Ye Shall Win
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.