Bob Garfield caught up with Lee Clow in Cannes. He asked him if he was still an ad guy, what this brave new digital world is all about, if Cannes does more harm than good and other high-minded questions.
On the emergence of digital “the “oldest guy” in this business “thinks he gets it.”
As opposed to just being this new digital age, I think it’s this new age of transparency and kind of obligation that everything that a brand does is a message, and it needs to be done artfully and truthfully and intelligently, because that’s how people are ultimately going to evaluate brands that they want to do business with. And I think ultimately brands are going to become media.
Yep, he gets it.